Advertising, Circulation, and Readership

The Hennepin Lawyer is the official membership publication of the Hennepin County Bar Association and is designed to inform metro-area lawyers about current issues and concerns relating to their legal practice. The HCBA is the largest district bar in the state with more than half of Minnesota’s attorney population living or working in Hennepin County.

Since 1933, The Hennepin Lawyer has been a respected resource for up-to-date articles about the legal profession and developments in the law, particularly as they relate to practice in Hennepin County. The publication reaches attorneys, judges, law office personnel, and legal administrators. Our 2009 membership survey reflects that attorneys give high marks to the association’s member communications and rate The Hennepin Lawyer as one of the primary benefits of membership.

The legal community is actively engaged with the publication, making The Hennepin Lawyer an ideal media choice for your advertising.  Our 2009 readership survey reflects that during the past 12 months:

• 17% of readers contacted a Hennepin Lawyer advertiser or responded to a classified ad.
• 28% recommended an author/article/item from The Hennepin Lawyer to a colleague.
• 18% read The Hennepin Lawyer the day they receive the latest issue.
• 64% read the publication within the first week of receiving the issue.

Advertising in The Hennepin Lawyer will bring your message to the individuals that you want to reach, allowing you to cost-effectively invest your advertising dollars.  The majority of HCBA members work in law firms, while the rest work in business, government, nonprofit, and other settings. They are active—both professionally and personally—and many are decision-makers for law firm purchases as well as for other organizations they serve. Of the membership, two-thirds are male and one-third are female.

Each of the association’s 8,400 attorney members receives the publication every month (July and August are combined as one issue), with the publication appearing in two formats:

It appears bi-monthly (on odd-numbered months) as a 36-page magazine with four-color covers, and includes an 8-page inside The Hennepin Lawyer supplement section. 

In even-numbered months, it is published as a 20-page newsletter, inside The Hennepin Lawyer.

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