Business & Securities Law | Drones, RFIDs, and Selfies – Oh my!
1.0 CLE credit applied for.
Featuring: Kaitlyn Johnson, Business Litigation Associate Robins Kaplan
This CLE explores emerging technology in retail and business, the areas of law evolving to address the changes, and how these laws may impact the legal landscape. Drone delivery, RFID tracking technology, mobile location analytics, and Amazon’s recent “pay by selfie” patent application, among other topics, will be addressed.
Retailers like Amazon and Walmart have been experimenting with the idea of drone delivery to provide a unique (and perhaps accelerated) delivery experience to their customers. But what are the legal implications? The law on drones is beginning to take shape, and retailers will likely need to contend with a complex web of regulations before they can get their deliveries off the ground. The CLE will address the state of this technology, the law surrounding it, and potential legal hurdles faced by retailers entering the drone delivery sphere.
Another emerging technology, Radio Frequency Identification or RFID, allows retailers to attach a small electronic tag to inventory, allowing the retailers to control inventory, manage their supply chain, and enhance customer shopping experiences. How does RFID technology compare to Mobile Location Analytics, another technology that allows retailers to track customer behavior in-store by connecting to their mobile device? While Mobile Location Analytics can open up a proverbial can of worms from a data privacy perspective, RFID technology may be less legally risky to retailers. The CLE will compare these two technologies and the legal impact on retailers and businesses who use them.
Amazon has also entered an interesting new payment sphere with its “pay by selfie” patent application. The CLE will discuss the technology, Amazon’s patent application, and the attendant legal considerations including payment security, metadata, the fallout from a potential breach, and various intellectual property issues.